Academic CredentialsA.A.S. in Graphic Design Technology Santa Fe College Gainesville, FL (2002) B.S. in Communication Southeastern University Lakeland, FL (2006) Career Profile2013 – PresentSenior Marketing Strategist Online Potential, Inc. Gainesville, Florida. Working with each client to develop and execute a comprehensive online marketing strategy, including technical and local SEO, social media management, press coverage, link building, business relationships, conversion optimization, and content development. Generating and distributing monthly client reports on site analytics and tasks completed and planned. 2011 – 2012Marketing Director National Techmark, Gainesville, Florida. Directing all marketing efforts (mostly online) for 4-5 web companies all owned by same business agency. Includes print materials, social media campaigns, email marketing, PPC, On- and off- site Search Engine Optimization, and coordination of all other marketing methods. Regularly meeting with management to asses marketing needs and develop solutions. Managing a staff of 4 people to accomplish marketing tasks. 2010Full Web Designer/Developer & Social Media Director SpeedySigns.com, Lake City, Florida. Developing and maintaining the company’s social media front including Facebook, Twitter, and others. Redesigning the various landing and category pages of our site to focus on content and better user interaction using Photoshop, CSS, HTML, and jQuery. Meeting with VP and department heads as necessary to present UI ideas and decide on course of action. building and maintaining client websites and database information. 2007-2009Assistant Web Developer Conceptual Arts, Inc. Gainesville, Florida. Responsibilities include building and maintaining client websites and database information. 2004 – 2006Webmaster/Graphic Designer First Assembly of God, Gainesville, Florida. Responsibilities include design and regular maintenance of church website, and completing various graphic design tasks. 2002 – 2004Production Manager/ Webmaster/ On-Air Personality 91.7 WJLF, Gainesville, Florida. Responsibilities included being a disc jockey during the week, upkeep and maintenance of the Station website, as well as many radio production tasks. SkillsInbound Marketing Content Strategy Social Media Strategy Copy Writing/Editing Blog Writing & Strategy PPC CSS/HTML CRO Adobe CS SEO |