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Academic Credentials

A.A.S. in Graphic Design Technology
Santa Fe College
Gainesville, FL (2002)

B.S. in Communication
Southeastern University
Lakeland, FL (2006)

Career Profile

2013 – Present

Senior Marketing Strategist
Online Potential, Inc. Gainesville, Florida.
Working with each client to develop and execute a comprehensive online marketing strategy, including technical and local SEO, social media management, press coverage, link building, business relationships, conversion optimization, and content development. Generating and distributing monthly client reports on site analytics and tasks completed and planned.

2011 – 2012

Marketing Director
National Techmark, Gainesville, Florida.
Directing all marketing efforts (mostly online) for 4-5 web companies all owned by same business agency. Includes print materials, social media campaigns, email marketing, PPC, On- and off- site Search Engine Optimization, and coordination of all other marketing methods. Regularly meeting with management to asses marketing needs and develop solutions. Managing a staff of 4 people to accomplish marketing tasks.


Full Web Designer/Developer & Social Media Director, Lake City, Florida.
Developing and maintaining the company’s social media front including Facebook, Twitter, and others. Redesigning the various landing and category pages of our site to focus on content and better user interaction using Photoshop, CSS, HTML, and jQuery. Meeting with VP and department heads as necessary to present UI ideas and decide on course of action. building and maintaining client websites and database information.


Assistant Web Developer
Conceptual Arts, Inc. Gainesville, Florida.
Responsibilities include building and maintaining client websites and database information.

2004 – 2006

Webmaster/Graphic Designer
First Assembly of God, Gainesville, Florida.
Responsibilities include design and regular maintenance of church website, and completing various graphic design tasks.


2002 – 2004

Production Manager/ Webmaster/ On-Air Personality
91.7 WJLF, Gainesville, Florida.
Responsibilities included being a disc jockey during the week, upkeep
and maintenance of the Station website, as well as many radio production tasks.


Inbound Marketing
Content Strategy
Social Media Strategy
Copy Writing/Editing
Blog Writing & Strategy
Adobe CS